SIMS Nigeria expands digital retail push with discounts of up to 65% for Lagos shoppers

By Our Reporter

SIMS Nigeria has launched an online shopping promotion offering Lagos customers discounts of up to 65 per cent on a broad selection of consumer electronics and home appliances as the company seeks to strengthen its digital retail footprint.

The Online Shopping Spree Promo, which runs from July 6 to August 8, is available exclusively through the company’s e-commerce platform and features reduced prices on Smart TVs, air conditioners, refrigerators, washing machines, gas cookers, kitchen appliances and other electronics from brands including Samsung, Royal and TCL.

To further improve affordability, customers purchasing selected products can also take advantage of the company’s Buy Now, Pay Later scheme, enabling them to spread payments while accessing original products backed by after-sales support.

Speaking on the initiative, SIMS Nigeria’s E-Commerce Manager, Nathaniel Edoja, said the campaign was designed to make premium electronics more accessible while providing customers with a seamless and convenient online shopping experience.

“The SIMS Online Shopping Spree is our way of giving customers greater value while making premium electronics more accessible through a convenient digital shopping experience. We understand that consumers today value both affordability and convenience, and this campaign brings both together in one exciting offer,” he said.

According to Edoja, the maiden edition of the promotion is exclusive to Lagos, with plans to extend similar campaigns to other parts of the country in the future.

He noted that customers can shop from anywhere within Lagos and have genuine products delivered with the assurance of the company’s after-sales support.

SIMS Nigeria, one of the country’s leading consumer electronics and home appliances retailers, said the promotion forms part of its strategy to expand digital commerce while making quality products more affordable for Nigerian consumers.

The company urged customers to take advantage of the limited-time offers before the promotion ends, noting that all discounts are subject to product availability and other applicable terms and conditions.

This version adopts a more issue-based business reporting style by emphasizing SIMS Nigeria’s digital retail strategy, consumer affordability, and e-commerce expansion rather than simply announcing a sales promotion.