By Ambrose Nnaji
Promasidor Nigeria has reaffirmed its commitment to gender inclusion and leadership development as it joined the global community to celebrate International Women’s Day 2026, declaring that empowering women remains central to its long-term business growth and sustainability strategy.
The company said this year’s theme, “Give to Gain,” reflects a guiding philosophy that shapes its corporate culture, talent development, and nationwide distribution network, where women play critical roles across every stage of the value chain.
According to the company, women are key drivers of innovation, operational efficiency, and market expansion within its business, serving not only as professionals within its corporate structure but also as distributors, retailers, entrepreneurs, and community partners who sustain its presence across Nigeria.
Promasidor noted that strengthening female participation in leadership and enterprise development has become a strategic priority, as inclusive workplaces are increasingly linked to stronger performance, improved decision-making, and long-term competitiveness.
Speaking on the significance of the celebration, the Chief Executive Officer, François Gillet, said sustainable growth can only be achieved when opportunities are shared across all segments of society.
He stated that empowering women through mentorship, leadership pathways, and access to resources helps build stronger institutions, resilient communities, and a more productive economy.
Gillet described inclusion as both a social responsibility and a business imperative, noting that companies that invest in people, especially women, are better positioned to innovate, adapt, and grow in a rapidly changing market environment.
Beyond its corporate workforce, the company emphasised that women remain at the heart of its commercial ecosystem, particularly within its distribution and retail network where thousands of female entrepreneurs contribute to product reach and brand loyalty nationwide.
Promasidor said the success of its brands — including Cowbell, Loya, Miksi, Top Tea, Onga, Twisco, and Kremela — is closely tied to the trust of women who make household and business purchasing decisions, reinforcing the need for policies that support gender balance and economic inclusion.
The company added that it will continue to promote gender-inclusive leadership, support female entrepreneurs within its distribution channels, strengthen work-life balance policies, and invest in community initiatives aimed at improving opportunities for women and girls.
Promasidor reaffirmed that investing in women delivers measurable returns not only in business performance but also in stronger communities, more resilient supply chains, and a more inclusive national economy.
As part of its long-term vision, the company said it remains committed to global best practices in leadership, innovation, and corporate responsibility, while building a workplace culture where talent can thrive regardless of gender.
Marking International Women’s Day, Promasidor stated that when women are empowered across the corporate, commercial, and community levels, businesses grow stronger and societies become more prosperous.
