MasterChef Nigeria opens entries, targets next generation of culinary entrepreneurs

By Ambrose Nnaji

The globally acclaimed cooking competition, MasterChef, has officially arrived in Nigeria, setting the stage for what promises to be a transformative moment in the country’s culinary and entertainment industries.

Brought to Nigeria by African media powerhouse Primedia, MasterChef Nigeria marks the first local adaptation of the world’s most successful reality cooking franchise. The show is positioned to spotlight Nigeria’s rich food culture while offering passionate home cooks a once-in-a-lifetime opportunity to elevate their culinary talents onto a global platform.

The winner will walk away with a staggering ₦73 million prize and the historic distinction of becoming Nigeria’s first-ever MasterChef. Entries are now open and will close on 27 February 2026.

The show will air on Africa Magic channels — Africa Magic Showcase and Africa Magic Family — extending its reach to millions of viewers across the continent.

Globally, the MasterChef franchise is represented by Banijay Entertainment, the production powerhouse behind hit shows such as Big Brother and Survivor. The Nigerian deal was brokered by Banijay Rights, the group’s distribution division.

Created by Franc Roddam in 1990, MasterChef has aired more than 700 seasons and 16,000 episodes worldwide and holds recognition from Guinness World Records as the most successful cookery television format globally.

Managing Director of Primedia Africa, Tamara Van Eeckhoven, described the launch as a milestone for Nigerian television, noting that the show will celebrate the nation’s culinary excellence while nurturing the next generation of professional chefs.

Chief Executive Officer of Africa Magic, Kemi Omotosho, said the project underscores the network’s commitment to premium local content that showcases Nigerian creativity to continental and global audiences.

VP for Middle East, Africa, Israel, Greece & Cyprus at Banijay Rights, Sarah Mottershead, added that Nigeria’s adaptation expands the franchise’s global footprint and promises an iconic viewing experience.

The competition will see home cooks from across Nigeria tackle culinary challenges testing originality, technique, flavour mastery and presentation. Judges — to be announced soon — will eliminate contestants round by round until one emerges victorious.

Eligibility is limited to Nigerian citizens aged 18 and above who hold a valid passport and have not worked as professional chefs. Interested applicants can submit entries via the official website, where full guidelines and application details are provided.